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Thomas Cook to trial run sunbed reservation services

Thomas Cook, sunbed, hotelsUK holiday firm Thomas Cook has announced the introduction of tests for a reserve-a-sunbed service. The programme will inaugurate at three hotels in February and another thirty in time for the 2018 summer holiday season.

The death knell for the war with Germans over sun-loungers at Europe’s holiday hotspot hotels comes in the form of a system which will allow Brits to pre-book a spot for the duration of their holidays. A map with a feature indicating when sunbeds will be shaded or exposed to the sun will allow for wise bookings.

All of each participating hotels’ sunbeds will not be pre-bookable and there will still be a quota for those who want to take their chances on whether they get a spot in the sun or not. The reserve-a-sunbed add-on is not free, of course, and comes with a price tag of £22.

Chris Mottershead is the managing-director of Thomas Cook in the UK. He explained the scheme was likely to be beneficial for families and groups who wished to reserve sunbeds close together. He did not mention the Germans or the growing number of online videos showing Brits getting up at the crack of dawn to secure sunbeds in prime locations.

Thomas Cook claims it is a pioneer with the reserve-a-sunbed. The firm forgot to add it is now offering customers the option of paying for a service which has traditionally been free. Not many hotels or holiday companies have dared to try and charge for sunbeds since the dawn of the golden age of package holidays in the 1960s.

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