TOURISM RADIO
Posted on: August 14th, 2007 by Robert BergersonTourism Radio has teamed up with a number of the major car rental companies like Budget, Imperial, National Alamo, Sixt and Scenic and has fitted each of their cars with a GPS device. Once tracked the location of the car is relayed to a computer, which then ‘talks’ to the device in the car, which in turn transmits the pre-recorded information over the car’s radio. The radio works on a three tier system. The first tier is general information about what is called greater locations. In and around Cape Town there are 17 different greater locations such as the city bowl,
False Bay, the winelands . Whilst driving through each of the areas, the radio will provide information about the area. This can include a history of the area stretching back to the 17th century to current information.
The second tier is pre-recorded radio shows. These play throughout the day and cover topics such as local music, restaurants, and bars to ‘20 questions a tourist might like to ask a local’.
The third tier is called Intelipoint. This is relayed information about points of interest. So if you are busy listening to a radio show and you pass the aquarium, Intelipoint will stop the broad and give you some information along the lines of: “If you look to your left you will see the aquarium. The aquarium is home to…”. It will do this for all points along your journey.
This is a really great informative way to learn about the area.








carguru
The wonders of technology will never cease. I am amazed at all this techno mumbo jumbo that is making life easier for car rental drivers and car rental companies both.
carmad
I like the concept of tourism radio. I specially like the intellipoint. I would love my car to give me information like “If you look to your left you will see the aquarium”. This is simply a lovely idea.