Loading ...Tourists are returning to their roots, with an increasing number of travelers tracing their ancestors throughout Great Britain.
Around 5 per cent of tourists to the UK from North America, Australia and New Zealand were on ancestry trail to discover their past and this figure in expected to double in the next 12 months according to research.
The top destination for ‘roots tourists’ is London, followed by Edinburgh, Manchester, Birmingham and Glasgow.
Ancestry travelers spent an average of £1,680 during their trips last year that’s around three times the average spending of tourists overall.
Visit Britain chief executive Tom Wright said: “With increasing competition for the global traveler, we must look at ever more creative ways of attracting them to Britain.
More than 90 million people worldwide claim British ancestry and the rising interest in tracing their past means that many may be inspired to visit here in person. Ancestral tourism also gives Britons the chance to be tourism ambassadors for newly discovered friends and relations.”
