A survey conducted by Travelex has revealed UK nationals are taking foreign holidays which focus on fitness and wellness activities. Almost half of the holidaymakers quizzed by researchers said they would opt for fitness holidays abroad.
A third of these said they would be prepared to spend at least £500 on vacations that suited their particular needs. Half of the same group were also of the opinion that fitness holidays outside the UK provided more value for money than ones here.
Researchers acting on behalf of the foreign exchange firm quizzed a total of 2,000 people about their holiday habits. They found Britons were shunning old-style holidays where vacationers spent a fortnight rooted to the same spot of beach or drinking alcohol in bars and discotheques. Only five per cent of the respondents said they would book a holiday just for the nightlife.
Commenting on the findings of the poll, Travelex’s Elvin Eldic stated that holidaymakers were increasingly opting for trips that were beneficial to their health and wellbeing. He noted they were also up for trying new destinations including Finland and Tanzania.
Britons admitted to having tried unusual activities such as naked yoga and Nordic treks. Thirty per cent of those who said they would take a health holiday saw it as an opportunity to improve their general fitness while 23 per cent said it would assist them in shedding a few pounds off their weight.
An additional 17 per cent said they would take a health holiday purely for their spiritual wellbeing. Another fifth of the people in this category said they would use their holidays to learn new skills.