TripAdvisor is doing even more to please online customers who use its service by announcing the acquisition of a new startup company, ZeTrip, which comes with its own journal app called Rove. Despite the deal already being done, TripAdvisor and ZeTrip did not disclose any information about it.
ZeTrip allows people to automatically fill out their travel journals. It does this with the help of Rove, which provides customers in-depth travel log based on their movements. The consumers’ movements are recorded to their logs with the help of their phone’s GPSs.
For the moment, it looks as if Rove can still be downloaded and is still active. TripAdvisor has also not commented on what it plans to do with this app in the future. A spokesperson for TripAdvisor said that executives are extremely excited to be integrated with ZeTrip. At this time, however, there are no further announcements that can be made.
Now, thanks to this latest pickup, TripAdvisor owns and operates 24 different brands, including GateGuru, Jetsetter and LaFourchette. This latest pickup could just be TripAdvisor continuing to march ahead with its pickups.
ZeTrip has been pretty popular since it launched in 2012. At first, the company was a type of social travel app that allowed people to look at where their friends had travelled for some travel inspiration. However, the company was having a hard time getting users, so it made a change and developed its new service, Rove, in 2013.
This pickup from TripAdvisor really shouldn’t come as a shock to anyone. In fact, it comes during a time when mobile location-based services are the new hot item. Just last week, Facebook announced that it was launching a new service called Place Tips. This is a new app-like service that allows friends to push their insights and tips to other friends who are visiting locations they have been to.
Place Tips kind of like a Foursquare, Swarm or Yelp-like service. However, people can choose to get feedback from all Facebook users or just their friends. Since it’s linked to users’ Facebook accounts, they don’t have to worry about signing up with a new service.