The travel industry continues to have its ups and downs. As the global economy continues to improve, more and more travellers around the world are taking holidays again. This is great news for all companies in the travel industry. However, there are still some sectors of the travel industry that are struggling.
Take booking agents like TUI Travel for example. Although people are starting to travel more, most of them have turned to booking their own holidays to save money. This has seen a decline in customers for TUI Travel and other tour operators.
TUI Travel has reported that it is very pleased with trading on the stock market. This is great news for the company considering the fact that it also reported that summer bookings were “flat” compared to what it had hoped. Despite low summer bookings, this increase in stock prices is a sign that there has been an increase in the average price per holiday. While this has caused some people to book their own holidays, it has managed to keep TUI Travel out of the red.
According to TUI Travel, it is receiving the most demand from travellers in the UK and Germany. The demand from these areas has helped the company, which is currently the biggest tour operator in all of Europe, to sell around 45 percent of its mainstream holidays. This means that TUI Travel sold about the same amount of holidays as last year. That being said, holidays are about 2 percent higher in price than last year.
TUI Travel was happy to announce that online bookings in Germany have increase by 22 percent compared to last year. Also, unique holidays or holidays that do not fit into the mainstream have jumped to nearly three-quarters of all mainstream bookings. Unique holidays have a ways to go to catch up in sales to mainstream holidays, but it is interesting to see that many holidaymakers are finally opting to visit places that they normally would not.
Of course, one of the most popular mainstream destinations is Egypt. With all of the turmoil in Egypt, it is no wonder why so many people are looking to travel to other destinations. This has caused people to really look hard at all of the destinations that TUI Travel offers, and many holidaymakers are discovering destinations that they never dreamed of visiting. Despite the fact that summer bookings are still about 50 percent available, winter holidays are nearly all sold out.
Sales in places outside of the UK and Germany have not been as great. For example, sales in France are already down nearly 30 percent compared to last year. This is partially thanks to the fact that the number of French customers that TUI Travel is serving has dropped by 38 percent. This is an area that TUI Travel would like to really focus on next year. The tour operator would also like to see things in Egypt improve so that it could see a rise in mainstream trips to that area again.