US hotels dropping luxury in marketing

Many hotels in the US have long been tempting travellers with promises of luxury beds and rooms, fine dining and in room relaxing treatments. However they are now having to ditch the champagne and caviar adverts in favour of something that is a little more in keeping with times, cheap.

Some five star hotels have admitted that they are taking a breather in the high class market and offering more competitive deals to the growing number of money conscious travellers, business and leisure. Starwood who have such names as Sheraton and St. Regis are one of those that are allowing a certain number of their hotels to forego their five star rating in favour of business.

“Given the current economic climate, we may allow an individual property to adjust its services to below the agreed star rating,” said a spokeswoman for Starwood. This is a growing trend but will only continue as long as the recession does, as soon it starts to pick up so will the prices again.

Some other hotels have even began changing their names from the likes of ‘Resort’ to ‘Hotel’ or even ‘Lodge’ in an effort to encourage more people to look at their accommodation when searching for rooms to stay in.