Vanguard launches the first car-rental kiosks

31^st July 2007

Vanguard decided that they needed a self-service application that could be leveraged by both National and Alamo. They needed a business serving business travellers and families on their vacations, respectively. Both types of targeted customers are easily frustrated by long lines and queues, and both are conditioned to use self-service via the airlines’ self-check in kiosks.

Vanguard’s solution needed to cut the processing time significantly, automate data capture, eliminate signatures, and consistently present additional products for instance insurance and fuel, upgrades. It had to have a user friendly interface. The kiosks needed to be located in airport rental areas throughout the US, acting as an addition to their car hire staff.

Solution:

Vanguard, KIOSK, and Nanonation created the first car rental agreement kiosk and posited Alamo and National as leaders in the industry. They aimed to have approximately 150 to 200 kiosks nationally.

Aims of the kiosk:

• 20 - 35% reduction in rental transaction time
• Consistent reinforcement of Brand Messaging
  • National. Speed and Choice
  • Alamo. Hassle-Free Vacation
• Consistent presentation of ancillary products with constant or increased revenue results (as compared to personal Rental Agent sales motion)
• Customer engagement with self-service offering
• 100% accurate data capture
  • Intellicheck Device perfectly captures driver’s license, credit card, and loyalty card information.
  • Barcode reader accurately captures reservation confirmation
• Traffic re-direction from Rental Agents, reducing wait times and staffing requirements

The solution resulted in Vanguards recognition as Industry Leader of the year at the 2007 Self-Service Excellence Awards.

www.nationalcar.com