Vintage London Hotel Russell scheduled for spring reopening

Hotel RussellOne of the UK’s grandest hotels, the Hotel Russell in London, is scheduled to reopen this spring. Along with a £70 million revamp, the five-star Bloomsbury hotel will sport a new name, The Principal London, to reflect that of its new owner and benefactor.

The North Yorkshire headquartered Principal Hotel Company is currently owned by global hotelier Starwood. The Principal London is set to become one of the group’s flagship properties and enjoys a prime location right on Bloomsbury’s Russell Square.

The structure’s external terracotta finish resembles tea and milk and has been one of the sights of Bloomsbury since it opened just prior to the dawn of the 20th century. The interior is just as extravagant and comes with unique features including replicas of HMS Titanic’s dining room and a lucky bronze dragon.

The Grade II listed hotel has 334 guestrooms. When it reopens it will come with the Neptune Restaurant, the Palm Court Lounge, a period grand ballroom and an outlet of Burr & Co’s gourmet coffee shop.

In its statement advertising the attractions of the former Hotel Russell, Principal Hotel Company says the grand relaunch will be a boon to Londoners and tourists alike. The statement said people looking to enjoy fine dining, great nights out and nectar-like cocktails should head on down to The Principal London.

The hotel’s suites and rooms have been given a makeover under the watchful eyes of Tara Bernerd and Partners and are a pleasing fusion of traditional and contemporary. Peerless artworks lend an added air of elegance while all mod-cons ensure guests’ every need will be catered for.



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