Virgin Atlantic tries to positively impact the environment
Posted on: October 8th, 2007 by Jean Adams
Airlines are often blamed for contributing to rising carbon emissions, increasing the rate of climate and doing great harm to the environment in general. Some carriers, such as Virgin Atlantic, are now trying to balance these negative effects with a number of positive changes aimed at helping the environment and assisting in the development of educational programs and new technology. As part of Virgin’s efforts, the carrier’s billionaire celebrity owner, Sir Richard Branson, has teamed up with
US environmental crusader and former Vice President Al Gore, to offer $25 million to researchers or research institutions that can develop technology aimed at reducing and removing greenhouse gas emissions currently present in the atmosphere. Branson has also offered to turn over his airline’s profits to scientists and researchers for an entire decade, in order to help develop new sustainable energy technologies. An additional $400 million will also be invested in a range of projects aimed at developing so-called “green energy.”
In addition to this massive grant, Virgin Atlantic is also doing its civic duty by offering passengers a guide that explains the fundamentals of climate change on its website.
Virgin Atlantic is a privately owned British airline, founded in 1984. The carrier’s hubs are located at London Heathrow and London Gatwick, and the airline flies to 30 destinations. The company currently operates a fleet of 38 aircraft and flies to destinations in Europe, Asia, Oceania and
North America. The carrier tries to distinguish itself from other airlines by offering a high degree of in-flight service, both in terms of onboard entertainment and meals, at a time of almost across the board cost-cutting on the part of carriers.
www.virgin-atlantic.com







