VisitBritain promoting UK internationally as good value

www.visitbritain.com

VisitBritain is telling potential tourists around the world that with the pound at a low against numerous currencies it’s a good time to visit the UK.

The pound’s low is not only against the euro and the US dollar, but against a basket of currencies.

Christopher Rodrigues, the chairman of VisitBritain, said: “It is about telling and selling the value story, a holiday in the UK can be 40% to 50% cheaper than it was last year.”

The chairman has been talking to travel operators in Hong Kong and Brazil, promoting the UK as a great value for visitors – particularly at the present time.

“We are showcasing the UK in India with the lowest price in history,” he said, in remarks at the World Travel and Tourism Council’s annual summit, held this year in Florianopolis, Brazil. “Continental Europe already realises it is good value and we are seeing good load factors with companies like Air Asia X coming to the UK.”

Rodrigues went on to say: “We need to tell people the UK is great value in terms they understand, whether it be the Big Mac index or other measures. Britain needs to raise its game, continue to build quality delivery and improve our ‘welcome’ – the first 24 hours when people arrive in the country.”

Thanks to www.travelmole.com for the above quotes, for more information on this article please visit their website.

www.visitbritain.com