Which? Announces Readers’ Choice for Best and Worst Hotel Chains

Which? logoWhen travelling around the UK, it’s best to know the best and worst hotel chains in the country. Well, now travellers no longer have to guess. The readers of consumer magazine Which? voted for their favourites … and the ones they could do without. Shockingly, one of the most expensive and one of the cheapest in the country have been rated as the best, so these readers took value into consideration as well.

The survey conducted by Which? included the opinion of more than 6,000 readers who stayed in a large or small hotel chain. The best hotel voted by the readers was Sofitel, and the second most loved was Premier Inn. These two hotels grabbed the first and second spots based on their results in nine different categories, including best value for money and cleanliness.

Despite costing a lot more money, Sofitel ranked just ahead of Premier Inn. It had a customer score of 83 percent compared to the impressive 82 percent that Premier Inn received. This is shocking since the average cost of a room at Sofitel is around £144, while the average cost of a room at Premier Inn is just £61. This means that Sofitel is more than twice as expensive as most budget chains.

This list was made up of 29 hotel chains. At the very bottom of the list was Britannia Hotels, which was ranked the worst hotel in the country. Unfortunately, this is the second year running that this hotel chain has taken up the bottom slot. This year’s score was just 33 percent. Readers said that the chain of hotels is well past its “best buy date” and look “run down.”

Jil Starley-Grainger, a travel editor for Which?, said that it can be kind of like playing the lottery when staying with some of the hotel chains in the UK. There is a pretty big gap between standards at the best and worst hotels. Those that have scored poorly with consumers have received the feedback that was left by the readers. This will help them learn what they need to do to up their game.

The second-most used hotel chain on the list, just after Premier Inn, was Travelodge. Despite the fact that the company is similar in price to Premier Inn, Travelodge found itself near the bottom of the list with a score of only 60 percent. This, however, is an improvement over the 50 percent it received last year.

Of course, everyone has different tastes in hotels. Finding the right one to fit a consumer’s individual needs varies. One thing is for sure, the hotels at the top of this list should always be considered before the ones on the bottom.



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