Leading holiday firm Thomas Cook says bookings for winter vacations are nine per cent up when compared to the same time last year. The company stated that 92 per cent of its 2014-2015 winter programme offerings have already been snapped up.
Cuba and Malta are still firm favourites with Britons seeking winter sun. Egypt has also undergone a renaissance as a holiday hotspot following several years of political turmoil which proved to be a major deterrent when people were booking sojourns from the UK’s icy winter weather.
The travel company noted that while the number of booked holidays has increased, the income derived from the bookings is actually less. Thomas Cook stated that this was a result of people booking flights only and then making accommodation arrangements with another travel agent.
Regarding reservations for summer holidays, Thomas Cook says its offerings are 57 per cent booked and this is a four per cent rise on 2014. Spain and Turkey still remain firm favourites.
Reservations at the collection of concept hotels which Thomas Cook has on its holiday portfolio were also up. Year-on-year, bookings for hotels themed on families, lone travellers or romantic breaks showed a 20 per cent increase. Commenting on the surge in reservations, Thomas Cook CEO Peter Fankhauser said the outlook for the rest of this year was rosy.
Mr Fankhauser only took over at the holiday firm last November following the sudden departure of Harriet Green. His predecessor is credited with saving the 174-year-old firm from bankruptcy in 2012 with a series of streamlining measures which reduced operating costs and shed low-profit options.